Vegetarian Means Vegan, Right?

Actually vegetarians tend to differ from what Vegans consider themselves to be. The exact reasons for why, evade me at the moment.

I eat plenty of vegetables but also enjoy eggs so I think this means I may be a vegetarian but I am not a vegan because eggs are not on their menu. I need to watch my calories and weight.

Veganism, if I may, seems to be more like a religion than just a healthy eating regime. I think the term is applied to not only eggs but even to wearing things that may have once been alive, like leather.

I have no feelings on this one way or another and think our life choices are just that, our life choices.

Thursday, July 30, 2009

Creative Ways to Promote a Restaurant

By Jose L Riesco

There are a variety of ways to promote a restaurant and the truth is that it is only limited by your creativity and imagination. If you have the drive to open a restaurant in the first place you should be able to brainstorm and come up with a long list of ideas. In the restaurant business you have to set yourself apart from the competition and you have to have a unique selling proposition.

A great way to come up with tips to help you effectively promote a restaurant is to actively study the competition. Go out and visit rival establishments and determine their strengths and weaknesses. You will be able to enjoy a few nice dinners as well.

As a promoter, your approach must be twofold. The first is to get new customers to come to your establishment initially and the second is to make sure that they come back. To attract new people, offer some samples of your product. Try and find a way of going out in the marketplace and delivering these samples; maybe this will mean co-promoting with another establishment for mutual gain.

Consider offering specials for certain demographic groups if you find that you have a slow night or two. This is a good way to promote a restaurant and can have a viral effect, as people may make it a regular date because of the social interaction. For example, offer early bird specials for senior citizens.

Have you heard of social proof? This means that people like to hear that their peers also participate in the same things that they do. Advertise testimonials on your website, together with pictures. The visual image is very powerful. The hottest new way to promote a restaurant is a development of this theme. Take some videos including a testimonial and post this on YouTube. This will undoubtedly get a good exposure.

Employ some star power to your mix, as one of the great ways to promote a restaurant is to offer complimentary meals to local celebrities. If you find someone with influence to visit and enjoy your meal, get some photographic evidence and display it in a prominent place. This kind of exposure definitely goes a long way.

In times of recession many people attempt to cut their marketing budgets. This is almost always the wrong thing to do. To ensure its survival, it is always best to promote a restaurant as aggressively as you can. If you need to cut costs, do so in other areas and note that marketing is the lifeblood of this industry.

To promote a restaurant successfully takes a dedicated plan. It is not done overnight, but you should not be swayed by the many setbacks that you encounter along the way. Employ numerous different strategies and have short, midterm and long-term review points where you can tweak your initiatives as you go.

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