A restaurants promotion is probably the key to its survival. You can have the best tasting food on the planet but without a way of communicating this and letting people know that you are ready to serve them some gastronomic delights your amazing venture will be dead in the water. In the early days of a new enterprise you need to establish your image and bring in new business. Part of this initiative will be to add credibility and start to develop a loyal following.
There are so many things that hinge on a restaurants promotion and so many initiatives that you can use to get things moving. Don't believe that "if you build it, they will come" as many do. You have to be aggressive with such high levels of competition these days.
When it comes to your restaurants promotion think of staging a contest of some kind. What about publicizing the fact that you have a competition to award a prize to whoever comes up with a good menu idea? What about a competition to see how much of a certain menu item somebody can eat?
One of the key people in your organization is, of course, your head chef. He should be at the forefront of your restaurants promotion. For example, if he is well known in another locality or has a pedigree of some kind, make sure you publicize it. You might want him to hold some kind of demonstration of his abilities and attach some media interest to this, in addition to sending out a press release.
Merchandising is a great way to approach a restaurants promotion. Once you have established your brand image, put some giveaways together. You don't have to spend a fortune, but if you have the correct positioning you can make some of these items collectible and/or something that they will want to display, for example on their fridge.
As the net cost of certain food or drink items can be a lot lower than your retail charge, consider giving away a product or two as part of your restaurants promotion. For example, you might like to give away a glass of wine with a new menu or a free dessert with the purchase of an entree.
Make a positive impression and attract people's attention at the same time by giving them something for nothing. One of the keys to your restaurants promotion is giving away as many samples as you can. You should make sure that people taste and savor your food and drink as much as possible.
Always try and make your guests feel special by, for example, enrolling them in a club. Don't make this intrusive, but do be creative to make sure that they get something beneficial and valuable. Just be subtle and draw people into your circle so they become repeat customers and help you grow.
There are so many things that hinge on a restaurants promotion and so many initiatives that you can use to get things moving. Don't believe that "if you build it, they will come" as many do. You have to be aggressive with such high levels of competition these days.
When it comes to your restaurants promotion think of staging a contest of some kind. What about publicizing the fact that you have a competition to award a prize to whoever comes up with a good menu idea? What about a competition to see how much of a certain menu item somebody can eat?
One of the key people in your organization is, of course, your head chef. He should be at the forefront of your restaurants promotion. For example, if he is well known in another locality or has a pedigree of some kind, make sure you publicize it. You might want him to hold some kind of demonstration of his abilities and attach some media interest to this, in addition to sending out a press release.
Merchandising is a great way to approach a restaurants promotion. Once you have established your brand image, put some giveaways together. You don't have to spend a fortune, but if you have the correct positioning you can make some of these items collectible and/or something that they will want to display, for example on their fridge.
As the net cost of certain food or drink items can be a lot lower than your retail charge, consider giving away a product or two as part of your restaurants promotion. For example, you might like to give away a glass of wine with a new menu or a free dessert with the purchase of an entree.
Make a positive impression and attract people's attention at the same time by giving them something for nothing. One of the keys to your restaurants promotion is giving away as many samples as you can. You should make sure that people taste and savor your food and drink as much as possible.
Always try and make your guests feel special by, for example, enrolling them in a club. Don't make this intrusive, but do be creative to make sure that they get something beneficial and valuable. Just be subtle and draw people into your circle so they become repeat customers and help you grow.
About the Author:
Author Jose L Riesco teaches the most effective methods for getting more visitors to your restaurant at www.myrestaurantmarketing.com. Learn more about great restaurants promotion here.
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